Just like quality care and customer service, social media is important for the relevancy, credibility, and patient growth of any dental practice. Knowing how to leverage your social media can be crucial to growing your practice.

Social Media Marketing for Dental Offices

Customer retention is a very important part of running any business, especially a medical practice. Social media marketing for dental clinics is essential in a digital world. There are many reasons why your dental practice should consider a social media marketing strategy. Some of these reasons include:

  • A platform for education. Your website can include a blog where new engaging and informative subject matter will be published, weekly, bi-weekly, or even once a month. Use that content in your social media to boost traffic and increase your site’s ranking. This has the power to improve patient retention and rapport, increasing lead generation at the same time, making it a valuable tool for education and business.
  • Relatability and reliability. It’s true that having a social media presence can make your business more relatable and memorable, allowing new and current patients to connect with your practice. However, social media marketing for dentists also can improve your trustworthiness. The first task of most people when choosing any new service is to check their social media content. If you have none, that might be concerning to some potential patients.
  • Social media marketing is powerful. Today, businesses that don’t utilize social media are the odd ones out. After all, we do get our news, weather, date and time, entertainment, and more from the internet. Having easy access to businesses at any time of day or night is the new normal, and it’s easier than ever to get started (especially with help). Using it to your dental practice’s benefit can only help increase your business.
  • Makes recommendations easy. Forums for recommending businesses abound on social media, and new people to an area are often reluctant to schedule an appointment with a dentist without a recommendation. If your practice is on social media, your patients can easily tag you in any query for dental care, which means your practice’s social media page will show up. Not only will the asker see that your practice is recommended, so will everyone in the forum.

The Power of Dental Clinic Social Media Marketing

Social media marketing for dental clinics doesn’t have to be complicated, but it does have to be consistent. That consistency is an easy way to establish your practice’s credibility, ensure name recognition, and drive traffic to your website. It must be done with the unique and specific needs of your dental practice in mind.

Want to grow your dental practice by creating a customized social media program with unique content? Emergency Dental Group offers the complete service to promote your dental marketing on all major social media platforms.